Understanding the Problem: We started by understanding how deep linking works and what challenges businesses face while running campaigns. This helped identify the need for clear analytics, seamless link management, and a structured way to track performance across multiple apps.

Structuring the Experience: With multiple features involved, organizing the platform was critical. The product was divided into key sections like Overview, Links, Campaigns, and App Settings, ensuring a clear and predictable navigation flow that reduces confusion and helps users move between tasks easily.

Visual Exploration: Before moving to final screens, a visual direction was explored to match a modern SaaS product. The focus was on creating a clean, minimal, and data-friendly interface using card-based layouts, subtle color usage, and strong visual hierarchy for better readability.

Iterations & Refinement: The design evolved through multiple iterations, focusing on improving layout structure, spacing, and data hierarchy. Instead of redesigning everything, the approach was to refine reusable patterns that could scale across the product while improving overall usability.

Responsive Adaptation: Adapting a feature-heavy dashboard for smaller screens was a key challenge. This was solved by prioritizing essential features, simplifying navigation, and introducing a bottom navigation pattern to ensure a seamless and usable mobile experience.