TailorEase: Redefining Convenience in Tailoring Services
TailorEase is a mobile app that simplifies tailoring with features like AI measurements, easy booking, and order tracking for a seamless user experience.
Oct 2024- Dec 2024 (3 Months)
UI/UX designer
Figma
Challenge
The current tailoring process lacks efficiency, convenience and transparency, creating barriers for customers and tailors. People often struggle with visiting tailors for measurements, keeping track of their orders, and communicating their needs clearly.
Solution
TailorEase is a mobile app that makes tailoring services easy and convenient. Users can update their measurements using AI, book services, track orders in real-time, and communicate directly with tailors. The app brings everything into one place, saving time and making the process seamless for users.
Design Process
Design Process: Empathise, Define, Ideate, Prototype, Test
Secondary Research
Goals for my research are:
Identify User pain points
Study Competitors and identify gaps or areas for improvement
Identify Industry Trends
Insights Summary
Today people are shifting to digital world and tailoring services need to shift too. People need to hassle a lot to get their clothes stitched.
Find the best tailor, visit the tailor to explain requirements and give measurement and then wait for your garment to be stitched without
receiving any updates, finally the user have to visit the tailor to pickup their final stitched garment. This process leads to a lot of time
wastage and lack of transparency.
Customers face difficulties in finding suitable tailors, communicating their requirements Effectively, and Ensuring timely delivery.
Tailors, on the other hand, struggle with limited customer reach, marketing challenges, and cash flow management issues.
Primary Research
For conducting User Interviews I selected 5 participants who would represent different kind of groups of users to understand the user needs for wide range of people.
Insights from User Interviews:
Pain Points:
- Delays in delivery and measurement issues were common frustrations.
- Miscommunication between tailors and customers led to unsatisfactory results.
- Unclear or inconsistent pricing caused dissatisfaction.
- Difficulty finding reliable tailors or verifying their quality.
Motivations:
- Users are motivated by a desire for convenient, reliable, and high-quality tailoring services.
- Trust and clear communication are essential for choosing tailors.
- Pricing transparency and timely updates are key motivators for satisfaction.
Goals:
- Users want accurate timelines, clear communication, and a seamless tailoring process from booking to delivery.
- Access to trusted reviews and recommendations is important for decision-making.
“ I usually explain in person, but miscommunication happens, especially when they don’t take notes.”
Rashmi Singh
User Statement
Affinity Mapping
User Personas
Based on the target user group and all the information gathered by the research, I was able to create two fictional characters who represent the target user group.
Task Flow
The primary tasks of the app is booking a tailoring service.
User Flow
Sitemap
Lo-fidelity Wireframes
Style Guide
This style guide was chosen to ensure consistency, readability, and a positive emotional connection with users while maintaining the app’s professional and trustworthy image.
Usability Testing
I selected 5 participants for the usability testing that fit my target audience
There were 5 primary tasks that I wanted to test out with users:
Task 1: Book a Tailoring Service
Task 2: Track Order
Task 3: Add/view measurement
Task 4: Go to help chat
Task 5: chat with your Tailor
Insights Gained
Most users felt that the orders icon was a bit confusing and the users had hard time finding the orders page.I realised 4 out of 5 participants went straight to profile page to find the orders section.
Few users felt that the icon of the application could be improved.
100%
of the users completed the booking process successfully
1.5 mins
was the average time taken to book the tailoring service
85
SUS Score
Conclusion
Working on the TailorEase case study has been an incredible learning experience. I’ve not only grown as a Designer but also understood how to embrace the feedbacks and make my work better for the users.
The biggest challenge was ensuring a smooth user flow and maintaining accessibility while keeping the design simple and engaging.I needed to create a design that is accessible for all age groups.
This project strengthened my ability to solve problems creatively.